this made me think of the fact that the only person that I call and with who I make the exception of not using my airpods and actually hold the phone in my ear is my grandma 🫶 Love the ads that you've been sharing lately, copywriting inspo for sure.
I'll admit, a huge part of the appeal of talking on the phone (any kind of phone) to me is the aesthetics of the gesture - like you said, it just <i>looks</i> better than hunched-over phone addict posture (I'm half convinced this is also why people continue to smoke actual cigarettes - smoke looks beautiful, even if it will eventually kill you).
For me, one of the most appealing ideas about that Lindbergh photograph is the idea that the woman in it could easily have no clue where that phone she's holding is for 12+ hours of her day and be perfectly fine, it serves HER, not the other way around!
this made me think of the fact that the only person that I call and with who I make the exception of not using my airpods and actually hold the phone in my ear is my grandma 🫶 Love the ads that you've been sharing lately, copywriting inspo for sure.
I'll admit, a huge part of the appeal of talking on the phone (any kind of phone) to me is the aesthetics of the gesture - like you said, it just <i>looks</i> better than hunched-over phone addict posture (I'm half convinced this is also why people continue to smoke actual cigarettes - smoke looks beautiful, even if it will eventually kill you).
For me, one of the most appealing ideas about that Lindbergh photograph is the idea that the woman in it could easily have no clue where that phone she's holding is for 12+ hours of her day and be perfectly fine, it serves HER, not the other way around!